Adobe announces Livefyre acquisition

Adobe on 03 May 2016 announced another acquisition to strengthen its industry leading portfolio of Marketing Cloud solutions with Livefyre, the service popularly known for its online commenting system

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According to Adobe’s press release –

The Livefyre platform gives brands and publishers instant access to billions of pieces of user generated content that can be streamed in real-time right to their sites, ads, emails, TV, digital billboards, and apps

A natural integration of Livefyre with Adobe Experience Manager would mean businesses will be able to collect, curate and publish user generated content from multiple social networks into digital experiences across their marketing channels.

Moreover, Livefyre will be integrated across Adobe Marketing Cloud to make user generated content available across all eight Adobe’s digital marketing solutions.

You can read the whole press release at http://www.adobe.com/news-room/pressreleases/201605/050316AdobeAcquiresLivefyre.html

Introducing AEM Mobile

Let me start by quoting what Techcrunch’s Frederic Lardinois wrote about Adobe Experience Manager Mobile here:

Using the [Experience Manager Mobile] tool, anybody inside the company can build the template for a basic content-driven mobile app and then connect it to the company’s data sources. Experience Manager Mobile, as well as Adobe’s other marketing tools, will now also benefit from a number of additional mobile core services that aim to give developers more marketing options.

What is Adobe Experience Manager Mobile?

In short, AEM Mobile allows enterprises to build and manage mobile apps for iOS, Android and Windows that plug into their existing enterprise content management systems.

AEM Mobile is meant to work seamlessly with the rest of Adobe’s marketing apps so that the companies can reuse existing content and assess performance alongside other kinds of online campaigns. But, it is not limited to Adobe’s marketing solutions!

• Experience Manager Mobile can use, or reuse, content from any CMS to deliver to a whole new mobile apps channel
• AEM Mobile also comes with powerful app designing tools along with the provision to extend the functionalities of your mobile apps using Cordova device APIs and custom plug-ins
• Organizations can manage apps using a centralized dashboard
• And most importantly, can measure and optimize mobile experiences by harnessing the full-featured set of Adobe Marketing Cloud

But that is not all – AEM Mobile also has capabilities to connect mobile apps to critical systems like customer relationship management (CRM), enterprise resource planning (ERP), and product information management (PIM). It also comes with Creative cloud and Document cloud integration capabilities.

From initial implementation of mobile experience, to process integration with CRM, ERP systems along with the change management through workflows that automate App updates and finally application integration with Cordova, I think Adobe’s offering brings a lot to the table to organizations and their marketing and IT departments to drive mobile experiences.

You can learn more about the tool at https://try.aemmobile.adobe.com/ by joining Adobe’s trial program.

Adobe has also published video tutorials on the “Introduction of Experience Manager Mobile” at https://helpx.adobe.com/digital-publishing-solution/help/video-tutorials.html