Adobe announces Livefyre acquisition

Adobe on 03 May 2016 announced another acquisition to strengthen its industry leading portfolio of Marketing Cloud solutions with Livefyre, the service popularly known for its online commenting system

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According to Adobe’s press release –

The Livefyre platform gives brands and publishers instant access to billions of pieces of user generated content that can be streamed in real-time right to their sites, ads, emails, TV, digital billboards, and apps

A natural integration of Livefyre with Adobe Experience Manager would mean businesses will be able to collect, curate and publish user generated content from multiple social networks into digital experiences across their marketing channels.

Moreover, Livefyre will be integrated across Adobe Marketing Cloud to make user generated content available across all eight Adobe’s digital marketing solutions.

You can read the whole press release at http://www.adobe.com/news-room/pressreleases/201605/050316AdobeAcquiresLivefyre.html